Gross National Happiness & Work at La Matriz

A research-forward framework for humane, sovereign futures.

Gross National Happiness (GNH) offers more than a national metric — it is a philosophy of governance rooted in care, reciprocity, and the dignity of inner life. Physical Magnetism adapts this tradition into a pluriversal, cyberfeminist, research-grade wellbeing framework designed for emotional AI, decentralized archives, and cross-cultural consulting.

We learn from Bhutan’s lineage of spiritual governance but express it within the realities of computational systems, design research, and the emergent needs of digital publics.


1. Core Principles

The Physical Magnetism GNH framework is anchored in thirteen chromatic sentimental pillars, adapted to emotional technology and community-led data sovereignty. This model guides all Physical Magnetism engagements — from institutional consulting to the SoulCoin UBI to color-sequence analysis for personal insight.


2. Work Philosophy

At Physical Magnetism, work is not a commodity. It is a relationship with the world.

Our commitments:

Physical Magnetism operates with a researcher's integrity and an artist’s conscience: precise, accountable, and attuned to human complexity.


3. A GNH Lens for Emotional AI

Emotional data is among the most delicate forms of human expression. Applying GNH ensures that our AI models center:

Instead of prediction, we cultivate reflection. All outputs aim for deep connection and genuine reciprocity rather than rigid classification or raw industrial extraction. This is the ethical backbone of SoulCoin, the Oracle, and our developing emotional AI model.


4. Community Participation

Physical Magnetism’s wellbeing model is participatory. Users, communities, and institutions co-create the “pluriversal” archive via:

Participation is always voluntary and revocable. Collective authorship strengthens not only the dataset, but the community built around it.


5. The Future: Pluriversal Governance

GNH is a living philosophy for a world that requires new forms of wisdom. As emotional technology matures, we aim to build:

We believe that emerging technologies should follow the oldest laws of the world: care, respect, and balance.


Contact

To collaborate, propose a research initiative, or request the full GNH development framework PDF:

daniellegauthier2028@u.northwestern.edu


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